Business Communication Strategies (İngilizce ile; İş İletişim Stratejileri ve Uygulamaları)

Abstract

Most business practitioners who are surrounded with the multicultural, multimodal, and multilingual global business environment are required to communicate in English. Therefore, they strive to develop the necessary language and business communication skills to survive in this complex and challenging setting. This session aims at assisting the participants to strengthen their hands to have a competitive advantage through improving their communicative competence. The session is designed to enhance the ability to effectively function in various business communication situations using BELF (Business English as Lingua Franca) and the essential communication strategies such as persuasion and negotiation. In this session, participants will gain a theoretical and practical understanding of the principles of written and spoken communication contexts. Through case analyses and hands on experience implementing  the aimed strategies, namely communicator goals, audience and message strategies, participants will develop  an insightful understanding of the business context, its conventions and discourse.

Outcomes

Participants will:

• Develop the written and oral language and communication skills necessary for effective business and professional communication in English.
• Gain awareness of the principles of business communication by analyzing scenarios and using the necessary strategies such as audience awareness, persuasion, directness, diplomacy, accuracy, maintaining credibility and business etiquette, conflict management, decision making, holding  effective meetings, time management and negotiation techniques.
• Achieve familiarity with, and practice the use of various formats of business communication, including proposals and letters, as well as oral forms such as sales presentations and business meetings.

Zeynep ÖZEK; received her B.A in English Language and Literature and her M.A in British Cultural Studies from Hacettepe University. She was also awarded a post graduate diploma in British Cultural Studies by the University of Warwick, U.K. She holds various certificates in aspects of cultural studies and a variety of teaching related certificates. She currently works at Bilkent university and teaches Business Communication courses to second year management students. She has also taught MBA Business Communication courses and took active part in the design and preparation of these courses.  Additionally, she devises and teaches English and Composition classes to first year students from different departments. She worked as the acting director of the university writing center – BilWrite, as well as a writing center consultant. Currently, she also assists the AACSB (Association to Advance Collegiate Schools of Business) accreditation process of the Faculty of Business Administration through serving as a language expert. Integrating academic research and her theoretical knowledge of business communication with her teaching expertise, she focuses on developing and running training sessions for corporate on-the-job education.

Özlem VURAL; has completed her BA in English Language Teaching at Boğaziçi University and received her MA degree in English Linguistics from Hacettepe University. She received various teaching certificates and international diplomas both from Bilkent University and Cambridge University. She started working at Bilkent University preparatory school in 1997. She took active part in the design and administration of the curriculum and various types of exams for different levels. In 2010, she started to work in Academic English Department of Bilkent University. She devises and teaches English Composition courses to freshman students and technical report writing courses to fourth year engineering students. Also, she teaches Business Communication courses to second year management students. She takes active part in the revision and updating of the course content and syllabus.