Business Communication Strategies

 

 

OBJECTIVE

Abstract

Most business practitioners who are surrounded with the multicultural, multimodal, and multilingual global business environment are required to communicate in English. Therefore, they strive to develop the necessary language and business communication skills to survive in this complex and challenging setting. This session aims at assisting the participants to strengthen their hands to have a competitive advantage through improving their communicative competence. The session is designed to enhance the ability to effectively function in various business communication situations using BELF (Business English as Lingua Franca) and the essential communication strategies such as persuasion and negotiation. In this session, participants will gain a theoretical and practical understanding of the principles of written and spoken communication contexts. Through case analyses and hands on experience implementing  the aimed strategies, namely communicator goals, audience and message strategies, participants will develop  an insightful understanding of the business context, its conventions and discourse.

Outcomes

Participants will:

  • Develop the written and oral language and communication skills necessary for effective business and professional communication in English.
  • Gain awareness of the principles of business communication by analyzing scenarios and using the necessary strategies such as audience awareness, persuasion, directness, diplomacy, accuracy, maintaining credibility and business etiquette, conflict management, decision making, holding  effective meetings, time management and negotiation techniques.
  • Achieve familiarity with, and practice the use of various formats of business communication, including proposals and letters, as well as oral forms such as sales presentations and business meetings.
CONTENT
  1. Business communication context, discourse, conventions and strategies.
  2. Factors blocking effective communication
  3. Strategies to overcome these communication blocks and failures to maximize workplace productivity.
    • Communicator Strategies
    • Audience  Strategies
    • Message  Strategies
  4. Case analysis to practice formal e-mail writing
  5. Scenario / Case 1:
    • Memo / proposal writing
    • Basic marketing strategies
    • Review of descriptive language structures and the general business terminology required for the task
  6. Scenario / Case 2:
    • Persuasion strategies
    • (Sales) Letter writing
    • Review of persuasive language structures and the general business terminology required for the task
  7. Scenario / Case 3:
    1. Sample Presentation Analysis
    2. Elements of effective persuasive presentations
    3. Practice: Giving a sales presentation
    4. Focus on speech delivery techniques such as posture, gestures, intonation, etc.
    5. Review of useful language for business presentations  and the general business terminology required for the task
  8. Scenario / Case 4:
    1. Message strategies: directness, indirectness and diplomacy
    2. Sample refusal letter analysis
    3. Practice in writing refusal letters
    4. Review of diplomatic language structures and the general business terminology required for the task
  9. Case analysis to practice internal and external business meetings
    • Elements of effective business meetings
    • Strategies for holding well-timed, effective meetings
      • before (agenda-setting, announcement, timing)
      • during (chairing and minute-taking, time management, resourceful participation, conflict management and negotiation)
      • after the meeting (finalizing minutes, decision making)
    • Strategies for conflict management
    • Tactics for negotiation
    • Approaches for efficient decision making
    • Review of English used for effective meetings and the general business terminology required for the task
PARTICIPANT PROFILE
This session is suitable for administrators and employees who use English as the language of communication in business, and need to improve the required skills. Participants are required to be at upper-intermediate level or above to effectively accomplish the assigned tasks and benefit from the training session.
EĞİTMEN
Zeynep ÖZEK; received her B.A in English Language and Literature and her M.A in British Cultural Studies from Hacettepe University. She was also awarded a post graduate diploma in British Cultural Studies by the University of Warwick, U.K. She holds various certificates in aspects of cultural studies and a variety of teaching related certificates. She currently works at Bilkent university and teaches Business Communication courses to second year management students. She has also taught MBA Business Communication courses and took active part in the design and preparation of these courses.  Additionally, she devises and teaches English and Composition classes to first year students from different departments. She worked as the acting director of the university writing center – BilWrite, as well as a writing center consultant. Currently, she also assists the AACSB (Association to Advance Collegiate Schools of Business) accreditation process of the Faculty of Business Administration through serving as a language expert. Integrating academic research and her theoretical knowledge of business communication with her teaching expertise, she focuses on developing and running training sessions for corporate on-the-job education.

 

Özlem VURAL; has completed her BA in English Language Teaching at Boğaziçi University and received her MA degree in English Linguistics from Hacettepe University. She received various teaching certificates and international diplomas both from Bilkent University and Cambridge University. She started working at Bilkent University preparatory school in 1997. She took active part in the design and administration of the curriculum and various types of exams for different levels. In 2010, she started to work in Academic English Department of Bilkent University. She devises and teaches English Composition courses to freshman students and technical report writing courses to fourth year engineering students. Also, she teaches Business Communication courses to second year management students. She takes active part in the revision and updating of the course content and syllabus.

 

Vanessa TINKER; Dr. Vanessa Tinker has over ten years of teaching and research experience in the UK, USA and Turkey. In 2013 she received her PhD in International Conflict Analysis at the University of Kent in Canterbury, England. She obtained her MA from San Diego State University, San Diego, California in 2006 and BA from Franklin University in Lugano, Switzerland in 2001. Her PhD research focused on peace education programs in post-conflict Bosnia and Herzegovina, where she conducted field work. Her present research interest and area of expertise include the use of peace education-related programs by international actors as a tool of peace-building and post-conflict reconstruction in ethno/religiously-linked post-conflict environments and the role of women in peace processes. Since 2015 Dr. Vanessa Tinker became a lecturer for the Department of International Relations and for the MA Program in Peace and Conflict Studies at Hacettepe University in Ankara, Turkey. Previously she taught at Selcuk University in Konya, Turkey (2014-2015) and Point Loma Nazarene University in San Diego, California (2014). She has taught a range of undergraduate and graduate courses on topics relating to Peace and Conflict studies and International Relations in the USA, UK and Turkey including: Introduction to Strategic Studies, Political Science, Political Thought, International Relations, American Government, Peace Education, and Women in Peace Building. After receiving her CELTA certification in 2007 from Italian.IT in Milan, Italy, she taught English as a Second Language at a number of private institutions in Switzerland, USA, UK, and Turkey.